Celebrating 75 years of confectionery goodness, Krispy Kreme recently launched its 2012 campaign entitled Share the Gift of Joy.
Aimed at spreading love and putting smiles on the faces of more people, the Share the Gift of Joy Campaign allows everyone to celebrate 75 years of sharing with Krispy Kreme. With every purchase of the brand's specially-designed 75th birthday tin can, Krispy Kreme donates Php 20 to the campaign, whose total generated fund will help the brand's 12 partner charities.
Spearheaded by Krispy Kreme board members, Jim Fuentebella and Carlyn Trota, the intimate event, held at the brand's Bonifacio High Street branch, gathered representatives from all 12 charities in one room to celebrate the spirit of sharing.
Celebrate Krispy Kreme’s 75th birthday and help spread love by supporting the brand’s Share the Gift of Joy Campaign. With every purchase of Krispy Kreme’s specially-designed 75th birthday tin can, P20 goes to helping 12 charities, which includes Autism Society Philippines (ASP), ABS-CBN Foundation Inc.-Bantay Kalikasan, Caritas Manila Inc., Cultural Center of the Philippines (CCP) Visual Arts and Museum Division, Development and Accessibility Fund for the Deaf Inc. (DeAF Deaf Inc.), Friends of Hope Inc., ICanServe Foundation Inc., Kythe Inc., Operation Smile Philippines (OSP), Philippine Animal Welfare Society (PAWS), Philippine Red Cross (PRC), and Philippine Native Plants Conservation Society Inc. (PNPCSI).